Today we will explore several lead generation strategies that begin with the letter "Q":
Questionnaire:
Questionnaires or surveys are a great way to generate leads and gather more information about your prospects and customers in the process. You can leverage the phone, direct mail, email, or your website to ask questions about industry trends, business need, budget allocations, processes used, technology or just about anything that will allow you to gain a greater insight. People respond to questionnaires if there is a perceived benefit, such as getting the results of the survey for free, a coupon to Starbucks, a free trial, etc. Over time, you can develop themes for your questionnaires and add these to your thought leadership repertoire.
Quizzes:
People always like to test their knowledge, especially if they are industry veterans. Hosting an online quiz that gets updated regularly is a great way to build a loyal following and also gauge just what people do and do not know. Use the gaps in knowledge to create more targeted product and service offerings. Don't forget to offer a small prize for the best scores as an additional inducement.
Stay tuned for the letter R...
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