We kicked off a 16 city speaking tour with the Online Marketing Summit in Boston - our topic - what else but demand generation! I was a little worried that our session might not be that well attended as so much attention was being paid to the social media elements of the tour. Was I ever wrong! With 100 people in attendance at the Boston event and 3 consecutive sessions being run, our session on Demand Generation Essentials drew over 50 attendees! Part of the reason may be that OMS is now offering a certification for demand generation and our course helped "students" earn credit. Kudos to Aaron Kahlow and team for bringing this much needed certification to market via the Online Marketing Institute.
My big take-away - anything to do with lead generation is still hot and getting hotter and education is the key!
What are you seeing??
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