Are You a Revenue Marketer?

Hello Fellow Marketers: Are you a Revenue Marketer?

Join my Partner, Debbie Qaqish, one of our resident Demand Generation experts, and John Follet, Chief Analyst at Demand Metric, as Debbie presents findings from her forthcoming white paper: The Revenue Marketer.

Introducing the Revenue Marketer:

How Marketing Fulfills Their New Revenue Obligation

Thursday, March 25th from 2 - 3 PM EDT

 

Attend this webinar and you will learn:

• The anatomy and skills of the Revenue Marketer
• Typical measurement of revenue impact by the Revenue Marketer
• The 2010 opportunity for the Revenue Marketer

C-Suite expectations for return on marketing spend are changing, and there is a trend towards tying individual Marketer's variable compensation directly to revenue generation. This webinar will introduce the methods with which Marketers are leveraging technology and aligning themselves with sales to contribute and measure their contribution to revenue targets.

Who Should Attend?

Marketing Managers, Directors and VPs at B2B companies involved with generating new business leads and pipeline for their company.