Lead Generation Strategies That Start With "W"

Today we look at several lead generation strategies that start with "W":

Website

What better way to drive leads then by leveraging the power of your website? This is your most important asset, bar none. Your site should be fully optimized, highly interactive, and post fresh content on a regular basis. Knowledge Centers, games, podcast series, online testimonials, video and audio – all should be elements incorporated into your site. Ensure that every page has a strong call to action and that your forms link directly to a marketing automation system and can notify sales reps in real-time when online valuable behavior is occurring. Top off your website with good chat functionality and reach your visitors in more ways than ever before.

Webinars

Webinars are still a preferred method of B2B marketers for driving demand. Interview formats and guest speakers are two of the better ways to showcase good content and drive visitors. Make your webinars more effective by automating the pre-event marketing and post-event follow-up. This will allow you to scale and host more events on a go forward basis.

White Papers

Especially useful for early stages of the buy cycle, white papers can explore relevant industry topics in-depth. White Papers help position your company as Thought Leaders. Make sure that the paper is really a good examination of a business problem, not an extended brochure that promotes your specific product or service. Scheduling a new white paper for every quarter will keep your company’s image fresh and ensure you are taking a Thought Leadership position in the marketplace.