Today we finish the alphabet and look at several lead generation strategies that begin with X, Y and Z:
The Letter X
Xpert on Demand
If you are really well known for expertise within your marketplace, why not have an ‘Xpert on Demand’ function on your website. Rotate several people throughout the week and allow visitors to call or chat in real-time with an Industry Expert to have their questions asked. Then, archive the questions, post them to a F.A.Q. section on your website, and add this content to a RSS feed. Now your expertise will be heard around the world!
The Letter Y
YouTube
Taking the planet by storm, YouTube has become the ultimate way for users to express themselves and for creative marketers to reach a broader audience. Simple humorous videos or stories under 5 minutes in length work well. Strike the right chord and you can reach hundreds of thousands of people very quickly. Finish the video with a simple URL that directs people back to a dedicated landing page. If you are short on resources, consider working with a local college or university drama department. They will get a real-world experience and do the job for free and your company gains the benefit.
The Letter Z
Zero in on active prospects and customers
Leverage the power of cookies and page tagging to monitor the individual patterns of visitors on your website. Develop profiles based on activity levels, navigation patterns, and content downloads. This will allow you to segment your list better and offer more personalized relevant content that will convert your leads at a higher rate.
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