In my opinion, 2009 is the year I call "The Perfect Opportunity" for marketers. I realize budgets are being cut and people are being laid off but between all of this the focus on lead generation is growing, not shrinking. For those marketers responsible for lead generation in their companies, 2009 represents a monumental year in career potential.
Just as in a Perfect Storm in which a unique set of conditions come together to create a gargantuan event, in 2009 we have a set of conditions that I believe creates the Perfect Opportunity. What are they?
1. Your company is now ASKING you for help! They are asking you to work with them to produce more leads with a focus on quality because this means more revenue. Where else will they get it from in this tough 2009?
2. The technology is here, now, and it works! There is a plethora of marketing automation/lead management solutions on the market. And, unlike the early days of CRM, this stuff works! Your job is to select the right solution for your needs!
3. Buyer behavior is online! Your prospects and clients are getting all of their information online and this is where you need to be...creating digital dialogs and relationships. This is actually the prime condition to the Perfect Opportunity.
The role of marketing has the chance to really grow and change in 2009. You need to be ready to not just accept this role, but lead your company in the right direction.
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