Thursday, August 6, 2009

Reminder - 2nd DG Essentials Series Interview Today!

Dear Fellow Marketer:

Remember to join me, Debbie Qaqish, at 1pm EDT, today as I talk with Edwin Thompson, Director of Marketing Programs at Brainshark on BLOGTALK RADIO.   If you haven't registered yet, sign up now: The DG Essentials Series - Real Live Stories. Real Life Results.

On today's show, we will be talking about one of the hottest topics in marketing:  "How to Better Align Sales and Marketing".  You will hear Edwin Thompson talk about his strategies and tactics for successfully integrating sales and marketing both prior to, and after, implementing a Marketing Automation System. You will hear how this alignment made a major impact on revenues at Brainshark.

HERE'S HOW BLOGTALK RADIO WORKS:

YOU DO NOT DIAL A TELEPHONE NUMBER TO HEAR THE RADIO SHOW. You will hear the audio 'STREAMING LIVE' over the INTERNET via your computer speakers.

Once you click on BlogTalk Radio, click Play/Chat (this option will appear immediately before the show begins). Be sure to have your computer speakers turned on to HEAR THE LIVE INTERVIEW STREAMING OVER THE INTERNET. During the show, you will be prompted to ask your questions. I will give you instructions on how to ask questions, during the show.

This interview is part of the 12 Week DG Essentials Series and includes top Demand Generation Marketers talking about topics that are influencing today's business. Topics include:  

  • Using social media for demand generation 
  • Improving lead quantity and quality 
  • Using marketing automation and other Web 2.0 technologies 
  • Aligning sales and marketing 
  • Tracking and reporting on measurable results

The DG Essentials Series - Real Live Stories. Real Life Results. is a virtual, free, and live educational series!  

Join us, today!

Debbie Qaqish
CRO
The Pedowitz Group, The Demand Generation Agency

Follow me on Twitter: DebbieQaqish
Today's Blog: Why is achieving sales & marketing alignment so hard?

 

The Demand Generation Essentials Series
– Real Live Stories. 
– Real Life Results.

DG Definitions of the WEEK:

Service Level Agreement (or 'SLA' for short) is a document which captures the roles and responsibilities of sales and marketing through the Lead Management process.  It also includes the lead language and criteria established between sales and marketing for the proper follow up and disposition of leads supplied to sales from marketing.

Marketing Qualified Lead (or 'MQL' for short) means a lead is ready for sales.  It meets the jointly agreed upon criteria established by sales and marketing and has been through a lead scoring program.  The lead scoring program looks at both the quantitative data (i.e. title/ role, number of employees, etc.) and the online behavior (i.e. number of visits to the site, number of pages viewed, number of people from one company visiting the site in a period of time, etc), to ascertain:  How qualified is this lead?  What is their propensity to buy?

 

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The Pedowitz Group
14162 Seabiscuit
Alpharetta, GA  30004
USA
 

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