As marketers, we've all been there. We've planned for our webinar, spent countless hours making sure our content was beneficial to the participants, worked on our campaigns to invite people and then 30 minute before hand, tested everything. Then the curtain goes up and what was just tested 30 minutes ago...freezes up! What do you do? How do you handle this?
The answer is with honesty and transparency. This happened to me yesterday and as the speaker AND a veteran of many, many webinars, I can tell you it was highly embarrassing. You don't want to waste people's time while you are "trying to get up and running" and you certainly don't want to give people the idea that your "Web 2.0 skills are sub-par". Yet, this is what can and did happen.
My apology email is going out this morning. I don't want to make this conversation about "what system to use" ...I've heard stories of all of them "freezing up" at one time or another. I want to make this about just being honest and saying...thank you to the participants who did hang in until the end and for the ones who dropped off early, I can't blame you.
We will continue to run webinars (with a different provider) and I hope that all of you will return for our next one. We have fabulous content, insight and experience to share with the industry and I hope to see you all there!
Keep your fingers crossed, lightening doesn't strike the same place twice, does it?
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2 comments:
Great content of the webinar, worth the wait. Good refresher of your presentation at the Online Marketing Summit in San Diego. Look forward to the white paper on your process.
Karl
Karl,
Thanks! The white paper should be going out today or Monday. I am already getting a very good response from both new demand gen marketers as well as the more experienced ones. Looking forward to your thoughts on it as well!
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