Lead Generation Strategies That Start With “F”

In my continuing series on 60 ways to generate leads from A-Z, today we look at lead generation methods that start with the letter “F”:

Feed Management. Today, it’s all about syndication. With so many people tuning in to get their information from the Internet, you can’t afford not to distribute your content. Services like Feedburner, Attensa, Blogbridge, and more can help you package your content and distribute it to multiple audiences. The best part is most of these services don’t cost anything for you to leverage. The more people that see your content and why you are different, the more people you will be able to attract to your website. Good use of links within your content and feeds will also strengthen your position in search engine rankings.

Flywheel. In his book, Good to Great, Jim Collins describes the flywheel effect, which is a metaphor for how big companies were able to achieve momentous growth. The concept of a flywheel is that it takes a while to get started, but once it gets rolling, it is almost unstoppable. Demand generation is the same thing. There is no one magic bullet that will help you generate leads, but if you build an ecosystem with multiple programs running that support an overriding objective, you will be able to significantly outperform marketers over time, especially the ones that are principally relying on email to accomplish their lead generation objectives.

Stay tuned for the letter ”G”