Lead Generation Strategies That Start With “J”

Today we look at the letter “J”.

Join Professional and Trade Associations. As part of your lead generation strategy, you should map out all trade groups and associations that your target profile would be actively a part of. Look for niche organizations and other associations that your competitors wouldn’t necessarily be a part of. As you expand your sales and marketing teams, ensure that you have a local membership in every region that you have field personnel. Rather than just joining, consider offering your services as a board member. Many of these organizations are starving for people to help them out. A lot of times it is as simple as asking to be on the Board or to run a committee. Once on the board, you will have access to a much better network, and at events, attendees will seek you out rather than the other way around. If you can’t find a suitable association that meets your needs, how about starting your own? You get to call the shots and control the players and content. This is one of the most powerful ways to network. Why sit in the back of the room and fight everyone else for a valuable contact when you can stand up front and have people come to you?

Stay tuned for the letter “K”