What Is A Smarketer?

You may have heard this term before. Ellen Reid first coined the term to describe her approach to publishing and used the moniker to name her company. Omniture uses it to describe a world-class Search Engine Marketer. Perhaps the way I heard it used best was by my good friend, Debbie Qaqish, VP of Strategy at Knowlagent. She was describing the ideal marketer for today’s demanding B2B environments. Someone who has experience in both sales AND marketing. A marketer who realizes that their job is to produce revenue. Not just fill the top of the funnel with high quality leads, but stay active in the pipeline with sales ready messaging and real-time marketing that helps the sales team shorten the sales cycle and increase close rates. A Smarketer bridges the gap between sales and marketing because he/she knows to embrace both functions in proportion to what the prospect needs at any given time during the sales cycle.

There are certainly a lot of good sales and marketing people out there that can perform the traditional roles well. But the Web 2.0 world demands smarketers. Perhaps that is why the marketer’s job span is so short today. Are you a Smarketer? If so, you are in high demand.

Please let me know who you are.