Lead Generation Strategies That Start With “G”

In my continuing series on lead strategies from A-Z, today we look at the letter “G”.
Games. We all love to play them and are captivated for hours while we try to win. Websites like Click Software’s Service Tycoon can help reinforce the benefits of your value proposition while holding the visitor captive.

Ideally, the game should be unique, relevant to your industry, and neither too simple nor too difficult to play. A competent player should be able to finish a complete game in about 10-15 minutes, preferably less. You have probably seen themed variations of first-person shooter or “whack-a-mole” games as they are fairly popular. If you do go this route, chances are your game won’t be too popular since it won’t stand out. The challenge here as with most things is to come up with something unique. Vodafone’s campaign is a good example of a unique twist.
An interesting variant of online video games is industry-related trivia games, with prospect-qualifying questions mixed in. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.Stay tuned for the letter “H”