Lead Generation Strategies That Start With “K”

Knowledge Center. One of the best things you can do for your visitors and customers is to provide them with a central place to acquire knowledge and make informed decisions. Over 70% of B2B Decision Makers are now doing their primary research over the Internet. Why should they go to other sites when you can provide them everything in one destination. You can use RSS Syndication to bring in relevant content that is complimentary to your offerings and add them into the Knowlege Center. Intersperse this with your own white papers, interviews, podcasts, analyst briefings, tools, benchmarks, research and anything else relevant to help your buyers make a more informed decision. Consider gating your content. For simply supplying their email address, visitors can get access to good content that is valuable. For filling out a more detailed form that better profiles their buying intentions, you give them access to even higher value content. This will also signal to your sales team which prospects are showing much more serious buying behavior and they can then prioritize their time.

Stay tuned for the letter “L”